After working with Boost Mobile for two previous digital marketing campaigns, we were armed with the right consumer data to make our third partnership the biggest one yet. Past data told us a few things:
1. Boost’s slogan “Make the Switch” drove the most landing page click-throughs in the past.
2. Boost’s message resonates strongest throughout the Midwest.
So what did we do? We “flipped the switch” on that data by turning the “Make the Switch” slogan into a human-interest digital marketing campaign—filmed in Indianapolis.
During this project, I served as the project manager and creative strategist, working directly with Boost Mobile to make sure we delivered content above and beyond their expectations and reached their view goals. This included working with our in-house videographers on set, and our team of analysts to optimize content in real time, by creating multiple hooks and social copy variants.
This was a weird and quirky little passion project that I am fortunate to have had the freedom and resources to bring to fruition at Dose.
Looking for fresh, timely content to put on our Dose Facebook page, I concepted an idea to align with The Movember Foundation’s yearly November initiative. The result was a tongue-and-cheek video designed to break down some walls for a tough subject and to get men thinking about their testicular health.
This was a fun one. I worked alongside our video team as director for this video, having the opportunity to shoot at a studio in LA. View the video here!